Traditional SEO Still Matters, But the Definition Is Expanding
What’s happening: Yoast’s “Perspective 2026” report notes: “SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery,
AI Brand Visibility and Discoverability Beyond Google
What’s happening: Yoast released “AI Brand Insights,” a dashboard tracking how brands appear in AI-generated answers from ChatGPT, Claude, Perplexity, and Gemini. The core insight:
